Effective Date: 22/12/2025
Last Updated: 22/12/2025

1. Introduction

Emorrah Jewellery and Lifestyle LLP (“Emorrah”, “we”, “us”, or “our”) operates our business via our website (www.emorrah.com) and mobile app (collectively, the “Platform”). We recognize your trust in us and are dedicated to protecting and safeguarding your personal information while delivering personalized experiences. This policy explains how we collect, use, disclose, store, and protect your information through interactions with the Platform. We encourage you to review it periodically, especially if you are actively using our services.

2. Information We Collect

A. Information You Provide Directly

  • Name, email address, phone number
  • Shipping and billing addresses, demographic details (such as birthdate and gender), if shared
  • Feedback, reviews, and responses to surveys or promotions
  • Payment data (card, banking, or wallet details) for purchases

B. Automatically Collected Data

  • Device and browser details, operating system, and IP address
  • Geolocation (if enabled), network carrier details
  • Platform interaction data: pages visited, time spent, clicks, search and cart activity

C. Promotional or Program Data

  • Participation details from contests, loyalty schemes, or referral programs
  • Data shared during interactions with customer support or via chatbots, emails, etc.

3. How We Use Your Information

We process your data for purposes including:

  • Order processing, fulfillment, and billing
  • Sending transactional alerts (order updates, delivery status, account notifications)
  • Providing personalized recommendations and content (with your consent)
  • Sending marketing and promotional communications (based on your preferences)
  • Enhancing the Platform’s functionality, security, and performance
  • Preventing fraud, misuse, or breaches
  • Complying with legal, regulatory, and tax obligations

4. Cookies & Tracking

We employ cookies, pixels, and similar tools for:

  • Personalizing user experience
  • Remembering user preferences and cart contents
  • Analyzing Platform traffic and improving features

You may disable or clear cookies via your browser, but note that some features of the Platform might not function properly without them.

5. Information Sharing Policy

We do not sell or rent your data. However, to deliver and enhance services, we may share your information with:

  • Service Providers: Logistics, payment processors, customer support, hosting, marketing, analytics—who are bound by confidentiality commitments.
  • Legal Authorities: Where required by applicable laws, to uphold rights, or comply with court directives.
  • Business Transfers: In cases of mergers or restructuring, where transfer of data is necessary, always under proper confidentiality terms.

6. International Data Handling

We serve customers globally. In doing so, data may be transferred across borders. Wherever applicable, we ensure appropriate safeguards aligned with the Digital Personal Data Protection Act, 2023 (DPDP Act), and standards such as GDPR where relevant.

7. Your Privacy Rights

You have the right to:

  • Access and correct your personal data
  • Opt-out of promotional communications or withdraw consent (where lawful)
  • Request temporary deactivation or full deletion of your account (subject to pending orders or legal obligations)
  • Request data portability where processing is based on consent or contract

To exercise these rights, please email us at ca**@*****ah.com

8. Data Retention Policy

We retain your data only for as long as necessary to:

  • Complete transactions or service requests
  • Comply with legal requirements
  • Address disputes or support service enhancement

If you request deletion, your data will be erased unless legal obligations require otherwise. Where feasible, we anonymize data for analytical purposes.

9. Security Measures

We maintain robust security protocols to protect data integrity and confidentiality, including:

  • SSL/TLS encryption during data transmission
  • Access control, firewall protections, and internal audits
  • PCI-DSS compliant payment processing mechanisms

However, no method of digital storage or communication is fully immune to breach. Use of the Platform is at your own risk.

10. Opt-Out & Communication Preferences

You may opt out of promotional emails via unsubscribe links or by contacting us directly. We cannot disable/lower essential service communications (order alerts, legal notices, etc.).

11. External Links

Our Platform may include links to third-party sites. Once you leave our Platform, their privacy practices govern your data. Please review their privacy policies carefully before sharing information.

12. Children’s Privacy

Our services are not intended for individuals under the age of 18.

13. Grievance Redressal

As per the Information Technology Act, 2000 and related rules, our designated grievance officer is:

Mr. Sanjay Kumar
Director – Operations, Emorrah Jewellery and Lifestyle LLP
Email: ca**@*****ah.com

Please contact him for any privacy-related concerns or complaints.

14. Policy Updates

We may update this policy to reflect legal, technological, or business changes. Any revisions will be effective upon posting. Continued use of our Platform means you accept the updated terms.

Contact Us

For questions, concerns, or feedback regarding this Privacy Policy, write to us at ca**@*****ah.com.